E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA)

Purpose This study aims to examine the asymmetrical relationships among information-sharing desire, moral attitudes, lack of concern, relative advantage, market maven tendency and complexity as antecedents E-waste-word mouth (EW-WOM) generation. Design/methodology/approach To obtain a holistic view interrelationships between conditions, configural analysis was conducted assess using fuzzy set qualitative comparative (fs/QCA). In addition, construct validity, reliability symmetrical antecedent conditions (i.e. exogenous constructs) outcome endogenous are examined variance-based structural equation modeling (VB-SEM) technique. Findings Results imply that accounts for 86.8% sum memberships in EW-WOM total, 11 configurations show sufficiency constructing The configuration relativeadvanta*moralattitudes*marketmaventend shows highest consistency value (0.939684) producing generation (outcome condition). ?relativeadvanta *moralattitudes*complexity*?lackfconcern with raw coverage 0.626757 0.864088 most sufficient path outcome. Originality/value Product review recommendation easily shared various communication formats consumers prone disseminate information their experiences other segments. However, role phenomena such viral preventing environmental issues caused by electronic electrical devices E-waste) not well understood. is few attempts at understanding consumer's decision-making process engage E-waste activities reduction garbage, recycling, compositing reuse or devices. Peer peer history this article available at: https://publons.com/publon/10.1108/OIR-11-2019-0343